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Event Details
Or just talk, AI fills everything in
Say something like: "The Copper Kings are playing Friday the 21st, doors at 7, show at 8, tickets are 20 bucks, 19 plus, local blues rock"
What's on your mind?
3 things that get the best results:

1. Start with a specific moment — not a topic, a moment. "Just tapped the chamomile wheat today" not "write about the new beer."
2. Add one real detail — something only you know. The ratio you were nervous about. The regular who comes in every Tuesday.
3. Say what you want people to do — come in this weekend, buy tickets, try the new pils.

The AI will only write what you give it. No invented details.

Too vague
"Write about the show this Friday and the new beer"
Just right
"Just tapped batch 100, chamomile wheat, been nervous about the ratio for months. Copper Kings playing Friday at 8, doors at 7, tickets $20, almost sold out. Want people to come in this weekend."
Type or record
Who is this for?
Guided gets better results
Include sections
Add photos (optional)
📸
Drop photos here or tap to add
AI will place them where they fit best
Writing for your customers in Jonah's warm storytelling voice
⚙️
Brewing your newsletter...
Writing in Jonah's voice
✅ Newsletter Ready
✏ Click any section to edit
📬 Customer Newsletter Preview
Show ▾
💬 Slack Team Update
Subscribers: ...
QR Code Signup Link
Put this on a QR code at the taproom for people to sign up
What do you want to post about?
One moment. One real detail. One reason to act.

The AI writes only what you give it — no invented details.

Too vague
"Post about the new beer"
Just right
"Just tapped the chamomile wheat. Batch 100. Light and floral. On tap this weekend."
Add a photo (optional, AI writes the caption around it)
📸
Drop a photo or tap to add
Guided gets better results
📋
Before the Jonah Meeting
There are 5 things to collect from Jonah during your first session. Walk through these slides, ask each question, then hand the answers back to Eli to plug in.
🤖
Musician DM Agent
Coming Soon
An AI agent that monitors your Instagram DMs from musicians wanting to play at Detonate. It understands the context of the conversation, asks qualifying questions (availability, genre, expected draw, technical needs), and creates a booking inquiry for you to review. You never miss a potential show.
📩
DM arrives
Instagram
🤖
AI qualifies
Auto questions
Jonah approves
One tap
🎉
Everything built
Auto content
Step 1 — Musician DMs Jonah on Instagram
A musician finds Detonate on Instagram and sends a booking inquiry. Right now Jonah either misses it, responds late, or spends 20 minutes going back and forth. In Phase 2 — the system catches it immediately and handles the qualifying automatically.
Instagram DM — @thecopperkinds_music
Hey! Love what you guys do at Detonate. We're a folk/blues duo from Kelowna and we'd love to play a show. Any availability this spring? 🎸
10:42 AM
Event Created
Your poster and content are ready
What else should we fire off?
📱
Social Posts
Instagram + Facebook captions are ready to copy
📨
Add to Newsletter
Queue this event for the next newsletter draft
💬
Copy Slack Message
Staff heads-up copied to your clipboard
📲
SMS Blast
Text your regulars about the event
Coming Soon
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